Media Analysis (MA 84)

Media usage of the West German population in 1983.

Topics: 1. detailed determination of the degree of familiarity and
frequency of use of newspapers, magazines, subscription magazines and
magazine subscription clubs; manner of receipt; detailed determination
of television habits and paying attention to television commercials as
well as radio commercials, differentiated by time of day, work days,
weekends and stations; going to the movies; frequency of travel and
destinations; month of travel; places of reading with magazine
subscription clubs and magazines; reading level; possession of
television set; possession of radio equipment and car radio; having a
yard and type of yard; pet possession; type of public transportation
available from residence; description of housing situation in form of
number of floors and age of building; residential status; length of
residence in building; do-it-yourself activities and repairs on
building; personal athletic activities and attending sporting events;
shopping habits for groceries and beverages and preferred type of
store.

2. Furthermore the following questions were newly included in the
survey program: frequency of exercising selected leisure activities;
type and extent of employment; size of circle of acquaintances and
friends; use of reading circles; number of telephones with main
extension; possession of bicycle; teletext reception or planned
acquisition of a video recorder; number of video cassettes available;
number of video cassettes purchased pre-recorded; place, manner and
frequency of renting video cassettes; video system; possession of video
camera and video games; number and type of entertainment electronics
devices available in household.

Demography: age; sex; marital status; year of marriage; number of
years of marriage; number of children; religious denomination; school
education; vocational training; occupation; employment; income;
household income; number of persons with their own income; possession
of durable economic goods; size of household; composition of household;
respondent is head of household; characteristics of head of household
and person running household; year of marriage, possession of drivers
license; party preference.

Interviewer rating: willingness to cooperate; interest of respondent
in survey topic; length of interview; weekday of interview; number of
contact attempts.

Also encoded was: administrative district; ZIP (postal) code; state;
size of municipality classes after Boustedt.