Bond's Loyalty Data Append

Bond's Loyalty Data Append enriches your existing customer data with Bond's proprietary consumer data set on the perceptions, engagement, and performance of loyalty reward programs. This Ready-to-Query data is an invaluable resource that allows retailers and financial institutions to understand which features and benefits of their customer engagement strategies or loyalty programs matter most to customers.

To access insights on customer engagement and satisfaction in your industry, and much more, supplement your dataset with industry-leading insights and benchmarks from Bond's Loyalty Data Append.

Table Included:
- Bond’s Loyalty Data Append customized based on your needs

The Loyalty Data Append table is available in two tiers (Pro, Gold) which are differentiated by the level of detail. Your table can be customized for the countries and industries you operate in:
1. Countries: Canada, United States
2. Industries: automotive, department and apparel, dining and QSR, financial services, gas and convenience, grocery and pharmacy, health and beauty, high-frequency retail, low-frequency retail, mid-frequency retail, specialty retail, services, media, travel, and warehouse

The Pro tier enables you to perform health checks on your loyalty program and measure customer affinity through the following fields:
- Country
- Region
- Area (Urban/Rural)
- ZIP4 / FSA
- Industry Sector
- Earner rates
- Redeemer rates
- Active rates
- Average monthly discretionary spend
- Customer Affinity (i.e., Satisfaction with Brand, Average Program NPS Score)
- Channel Interaction (i.e., Mobile App Usage)

The Gold tier includes all the benefits of the Pro tier and enables you to stay on top of year-over-year trends, enrollment trends and competitor engagement. These additional insights can be unlocked with the following fields from the Gold tier:
- Trends (i.e., Proportion of Redeemers YoY, Average Discretionary Spend Change YoY)
- Enrollment Velocity (i.e., Rate of Enrollment YoY)
- Program Promiscuity (i.e., Average Number of Loyalty Memberships per Customer)

搜集汇总

背景与挑战

背景概述

该数据集提供客户忠诚度计划的专有分析数据，涵盖美加两国多个行业，包含Pro和Gold两个层级。Pro版支持基础忠诚度健康度分析，Gold版额外提供年度趋势和竞争对手参与度等深度指标，帮助零售和金融机构优化客户参与策略。