Supplementary appendices for "Machine-translated captions for video content marketing: A comparative study of YouTube and TikTok"

This deposit contains the supplementary appendices for the manuscript "Machine-translated captions for video content marketing: A comparative study of YouTube and TikTok". The files document the sampled YouTube and TikTok marketing videos, aligned human transcripts and platform-generated captions, error-annotated machine-translated captions, the adapted MQM-S2TT error typology, platform-level error annotation data, comparative charts, and evaluation scorecards. The deposit includes: appendix_01_dataset_youtube_tiktok_videos.pdf: dataset of YouTube and TikTok videos used in the study. appendix_02_human_transcription_auto_generated_captions_asr_errors.pdf: human transcription and auto-generated captions with highlighted ASR accuracy errors. appendix_03_human_transcription_human_translation_error_annotated_auto_translated_captions.pdf: human transcription, human translation, and error-annotated auto-translated captions. appendix_04_mqm_s2tt_core_error_typology.xlsx: adapted MQM-S2TT core error typology. appendix_05_youtube_auto_translated_captions_error_annotation_data.pdf: YouTube auto-translated captions error annotation data. appendix_06_tiktok_auto_translated_captions_error_annotation_data.pdf: TikTok auto-translated captions error annotation data. appendix_07_master_error_annotation_data_comparative_charts.xlsx: master spreadsheet of error annotation data and comparative charts. appendix_08_mqm_s2tt_evaluation_scorecards_youtube_tiktok.xlsx: adapted MQM-S2TT evaluation scorecards for YouTube and TikTok.