Using AI Algorithms for Predictive Analysis in Personalized Medicine

This study explored the factors influencing patients' willingness to adopt AI-powered personalized medicine. This research found the problems. Integrating AI and personalized medicine has the potential to revolutionize healthcare. However, public trust in AI for healthcare applications remains a challenge. This research examines the factors determining people's views toward using artificial intelligence for predictive analytics in personalized medicine. A cross-sectional design was employed through a survey distributed via Google Forms in April 2024 using purposive sampling. The target respondents included residents of the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, Bekasi- cities in Indonesia) with prior experience seeking medical consultation or checkups. A total of 267 responses were collected after removing outliers. The study used a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach to analyze the data. The study considered six independent variables: AI knowledge, trust in AI, attitude towards data privacy, personalized medicine expectations, personalized medicine understanding, and perceived risk of discrimination in AI. The dependent variable was the intention to use AI in personalized medicine. It found five of six hypotheses have significant impact.