Customer Data Enrichment

**Develop a deeper understanding of your current customers’ behaviors, needs, and wants through the addition of valuable data attributes.** Deep Sync's Customer Data Enrichment app features a collection of attribute packages that are focused to offer advertisers, marketers, and data scientists a customer view that is relevant to their specific efforts. Select an individual package, or utilize multiple packages for the most comprehensive results.

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Available data enrichment packages include:

- Geographic Attributes: $15.00 CPM
- Essential Demographics: $33.50 CPM
- Comprehensive Demographics: $44.50 CPM
- Financial Data: $39.00 CPM
- Homeownership: $33.50 CPM
- Hobbies & Interests - At-Home: $39.00 CPM
- Hobbies & Interests - Health and Wellness: $33.50 CPM
- Hobbies & Interests - Entertainment, Travel, and Sports: $44.50 CPM

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## Expected Workflow:

- Install the Customer Data Enrichment app
- Create a view containing the customer records to which you’d like to append attributes
- Customer records can be matched on names, addresses, emails, and phone numbers
- Select the desired attribute package for the view
- Run the match procedure, which will match your customer data to Deep Sync’s identity graph
- Query the output view from the app, which contains the appended data (please reference the SQL snippets below)

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## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

Deep Sync’s identity graph powers our Customer Data Enrichment listing.

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## Additional Considerations - What Comes Next?

Following the enhancement of your data, consider exploring Deep Sync’s Audience Activation for Meta and TikTok to target your customers online. We welcome you to contact our team at [e-mail] for additional assistance.

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