IRIS® by Dataforce - International Vehicle Registration Information System for Automotive Market in Europe

Measure success and launch the best sales strategy with a clear view of market activity. As market leader for fleet information, we provide you with the best data on over 40 countries. We provide a unique, in-depth view of market segments and distinguish among fleets according to size and type of vehicles. To polish the accurate representation of relevant fleets, we subdivide the market into leasing companies, car dealerships and manufacturers. These distinctions give you quicker and easier access to this increasingly important market segment in the automobile industry. Precision data permits a realistic assessment of the entire market. Data sourced for all European countries with following details. - New vehicles registrations or parc for passenger vehicles, light commercial vehicles and HCV's. - sourced from official registrations offices - Used for Sales performance tracking and market potential definition > Where are the cars actually registered? > Are the smallest fleets significant for my target customers? > What is my direct competitor doing …? > Are they influenced by commercial vehicle registrations?