Pro (Motion) Based on Qualitative Data Analytics: Appropriation of Scientific Knowledge between Children and Young People

Objectives: A research/diagnose based on data analysis was carried out to identify how to motivate children and young people to intensively participate in science activities. The data collected should be a reference for an effective promotional program in the library. Methodology: A mixed methodology highly supported on qualitative information was developed. Files and databases from 2014-2016 were analyzed (activity reports and trajectory reports of young leading scientists). Fieldwork consisted of 381 questionnaires, 14 interviews, 2 focus groups, 3 research-action activities, and a portfolio of 949 photographs, 16 audio and video recordings). Key findings: The scientific practices for youth and children in this case study are of excellent quality. The leaders are so committed that they are regarded as Knowledge Ambassadors. The activities encourage the interest in science and the improvement of scientific vows (69%); moreover 95% of girls and boys who have attended the activities would like to understand science profoundly (and more than half of them would be engaged in pursuing a scientific or technological profession). Building greater awareness of science issues is possible thanks to advocacy activities (75%) but target audiences said that information about events has permeated only in a few schools and not in other citizen spaces (75%). Conclusions: The research’s findings were taken as a model for a library´s pro (motion) initiative. The strategy integrates data gathering, contents plan, communication, collaboration, awareness, and advocacy for innovative services.