Share of people shopping online in Czechia 2015-2023

Online shopping is an increasingly popular and frequent way of buying goods of all kinds in Czechia. Since 2020, more than half of Czechs have bought products online. In 2023, 72.5 percent of internet users made online purchases in Czechia. Moreover, online shopping is gaining popularity regardless of the age and gender of consumers. Women shop online slightly more than men as of 2023. And overall, the most frequent online shoppers are Czechs aged 25-34.What do Czechs buy? Czechs shop online for a wide range of products. Clothes and shoes, movies, or music are among the most purchased types of goods. However, many Czechs also buy everyday and household goods online. The popularity of online shopping is also evidenced by Czechia being above the European average of shoppers ordering or purchasing goods or services online in Central and Eastern Europe.How do Czechs shop online? Czechs prefer products from domestic sellers to foreign ones, and if they buy products from foreign sellers, it is from European rather than non-European ones. When it comes to paying for goods ordered online and the method of delivery, card payment, and delivery through a private company called Zásilkovna dominate.

在线购物在捷克已成为一种日益流行且频繁的购买各类商品的方式。自2020年以来，超过半数的捷克人已在网络上进行购物。至2023年，捷克互联网用户的72.5%在此国进行了在线购物。此外，无论消费者年龄和性别如何，网络购物的普及度都在不断提升。截至2023年，女性网络购物略多于男性。总体而言，最频繁的网络购物者是25至34岁的捷克人。那么，捷克人购买什么呢？捷克人通过网络购买的商品种类繁多。服装鞋履、电影或音乐是购买最多的商品类型之一。然而，许多捷克人亦通过网络购买日常和家庭用品。捷克在线购物的流行趋势亦体现在，捷克在中央和东欧地区，在线订购或购买商品或服务的消费者比例高于欧洲平均水平。捷克人是如何进行网络购物的呢？捷克人更倾向于购买本国卖家而非外国卖家的产品，且在购买外国产品时，也更倾向于选择欧洲而非非欧洲卖家。至于在线订购商品时的支付方式和配送方式，信用卡支付和通过名为Zásilkovna的私营公司的配送服务占据主导地位。