Awareness Levels and Marketing Reach Correlation Heatmap
收藏doi.org2025-01-22 收录
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http://doi.org/10.17632/3tcvzfd754.1
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资源简介:
A Pandas DataFrame named data_awareness is created with five variables:
awareness_local: Simulated using a normal distribution with a mean of 70 and a standard deviation of 10. This variable represents local brand awareness levels.
awareness_regional: Generated from a normal distribution with a mean of 50 and a standard deviation of 12, indicating regional awareness levels.
awareness_national: Created with a mean of 30 and a standard deviation of 15, reflecting national brand awareness.
marketing_reach_online: Simulated from a normal distribution with a mean of 5000 and a standard deviation of 1000, representing online marketing reach.
marketing_reach_offline: Generated with a mean of 3000 and a standard deviation of 800, indicating offline marketing reach.
本数据集以 Pandas DataFrame 的形式构建,命名为 data_awareness,包含五个变量:
- awareness_local:通过正态分布模拟生成,均值为 70,标准差为 10,该变量表示局部品牌认知水平。
- awareness_regional:由正态分布生成,均值为 50,标准差为 12,指示区域品牌认知水平。
- awareness_national:以均值为 30,标准差为 15 创建,反映国家品牌认知。
- marketing_reach_online:通过正态分布模拟生成,均值为 5000,标准差为 1000,代表在线营销覆盖范围。
- marketing_reach_offline:通过生成,均值为 3000,标准差为 800,指示离线营销覆盖范围。
提供机构:
Mendeley Data



