账上营销用户营销数据

根据账上营销用户营销应用中用户电视、宽带、互动开通情况，以及用户机顶盒类型，经过数据计算处理后，了解用户实际使用情况，可帮助从事电信网络服务的企业及各网点营销人员实现对用户在宽带升级、单电视升级，互动升级3方面的精准营销，提高用户的满意度和在网率。1、数据采集：用户在系统内开通账户后可形成客户编号、年龄段、客户类型等基础信息，用户充值后，根据套餐内容可实现宽带M数、互动等级、机顶盒类型等数据的抓取。
2、数据处理：收集的数据真实有效，运用账上营销算法进行用户画像构建分析。（1）机顶盒类型编号规则：标清电视用户记为0，可直接更换高清或超高清机顶盒，高清电视用户记为1，可推荐升级超高清机顶盒，超高清电视用户记为2，（2）电视用户编号规则：若该用户为已开通电视用户，则“电视用户”字段判断结果记为 1，反之记为0；宽带用户编号规则：若该用户为已开通宽带用户，则“宽带用户”字段记为2，反之记为1，单电视/宽带用户升级=电视用户*宽带用户，若结果为0，为单宽带用户，可推荐电视业务，若结果为 1，为单电视用户，可推荐宽带业务，若结果为 2，为电视+宽带用户，可推荐提升宽带M数或推荐互动套餐；（3）互动等级编号规则：若用户无互动，“互动等级”字段记为0，用户有基础互动，记为1，高端互动记为2,；用户升级=电视用户*互动等级，若结果为0，可推荐使用基础互动套餐或尊享互动套餐，若结果为 1，可推荐使用尊享互动套餐。

Based on the activation status of TV, broadband and interactive services, as well as set-top box types of users in the account-based marketing system, and after data calculation and processing, the actual user usage can be grasped. This can help telecom network service enterprises and their outlet marketing staff conduct precise marketing in three aspects: broadband upgrade, single-TV service upgrade and interactive service upgrade, so as to improve user satisfaction and retention rate.

1. Data Collection: After opening an account in the system, users will generate basic information such as customer ID, age group and customer type. After users recharge, data such as broadband bandwidth, interactive service level and set-top box type can be captured according to their package content.

2. Data Processing: The collected data is authentic and valid, and the account-based marketing algorithm is used to construct and analyze user portraits.
(1) Set-top box type numbering rules: Users of standard-definition (SD) TVs are marked as 0 and can directly replace high-definition (HD) or ultra-high-definition (UHD) set-top boxes; users of high-definition (HD) TVs are marked as 1 and can be recommended to upgrade to ultra-high-definition (UHD) set-top boxes; users of ultra-high-definition (UHD) TVs are marked as 2.
(2) TV user numbering rules: If the user has activated the TV service, the judgment result of the "TV User" field is marked as 1; otherwise, it is marked as 0. Broadband user numbering rules: If the user has activated the broadband service, the "Broadband User" field is marked as 2; otherwise, it is marked as 1. The single TV/broadband user upgrade indicator = "TV User" * "Broadband User". If the result is 0, the user is a single broadband user and can be recommended TV services; if the result is 1, the user is a single TV user and can be recommended broadband services; if the result is 2, the user is a TV + broadband user and can be recommended to upgrade broadband bandwidth or subscribe to interactive packages.
(3) Interactive service level numbering rules: If the user has no interactive service, the "Interactive Level" field is marked as 0; if the user has basic interactive service, it is marked as 1; if the user has advanced interactive service, it is marked as 2. The user upgrade indicator = "TV User" * "Interactive Level". If the result is 0, the user can be recommended to subscribe to basic interactive service packages or premium interactive service packages; if the result is 1, the user can be recommended to subscribe to premium interactive service packages.

原始信息汇总

数据集概述

描述

浙江省数据知识产权登记平台是浙江知识产权研究与服务中心推出的区块链数据知识产权登记系统，可用于数据知识产权登记、知识产权证书申请、原创作品登记确权、维权服务申请、维权证据出具、知识产权转让等场景，从登记、确权、维权、交易等多维度为创作者的知识产权保驾护航。

关键词

区块链、知识产权、数据存证、知识产权存证、知识产权研究与服务中心、数据知识产权登记、浙江省数据知识产权登记平台

搜集汇总

数据集介绍

特点

该数据集包含1004条账上营销用户营销数据，用于电信网络服务企业进行精准营销。数据结构包含12个字段，如客户编号、客户类型、宽带套餐M等，通过算法规则进行用户画像构建分析，帮助提升用户满意度和在网率。