TV ad revenue in Germany 2023, by platform

In 2023, TV advertising revenue in Germany was estimated at 4.3 billion euros. Linear TV accounted for four billion out of the total and online TV for 275 million. TV is the strongest ad medium in Germany, with a 40 percent market share.

至2023年，德国电视广告收入预计达到43亿欧元。其中，线性电视广告占据了总收入的40亿欧元，而在线电视广告则占据了2.75亿欧元。电视作为德国最强大的广告媒介，占据了40%的市场份额。