Aldi brand profile in the United States 2023

How high is the brand awareness of Aldi in the United States?When it comes to grocery store customers, brand awareness of Aldi is at 79% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Aldi in the United States?In total, 38% of U.S. grocery store customers say they like Aldi.What is the usage share of Aldi in the United States?All in all, 34% of grocery store customers in the United States use Aldi.How loyal are the customers of Aldi?Around 29% of grocery store customers in the United States say they are likely to use Aldi again. Set in relation to the 34% usage share of the brand, this means that 85% of their customers show loyalty to the brand.What's the buzz around Aldi in the United States?In September 2023, about 25% of U.S. grocery store customers had heard about Aldi in the media, on social media, or in advertising over the past three months.Learn more about Aldi's grocery store customers by having a look at the Aldi brand KPIs by generations. Or drill down further on their mindset with the most important life aspects of Aldi customers.

美国消费者对Aldi品牌的认知度究竟如何？在超市顾客群体中，Aldi在美国的品牌认知度高达79%。本次调查采用辅助品牌识别的概念，向受访者展示了品牌的标志以及书面品牌名称。Aldi在美国的受欢迎程度如何？总计有38%的美国超市顾客表示他们喜欢Aldi。Aldi在美国的市场占有率是多少？总体而言，美国超市顾客中有34%使用Aldi。Aldi的顾客忠诚度如何？大约有29%的美国超市顾客表示他们很可能会再次使用Aldi。以该品牌34%的使用份额为基准，这意味着85%的顾客对品牌表现出忠诚。围绕Aldi在美国的舆论氛围如何？截至2023年9月，大约有25%的美国超市顾客在过去三个月内通过媒体、社交媒体或广告听说过Aldi。通过审视Aldi品牌按代际划分的关键绩效指标，可以更深入地了解Aldi的超市顾客。或者，通过探究Aldi顾客最重要的生活方面，进一步挖掘他们的心态。