Data on menu quality

This study examined the effect of menu quality in the foodservice industry on customer satisfaction and purchase intentions, and clarified the role that menu reputation plays in the relationship between menu quality and purchase intentions. The findings revealed that high-quality menus with good taste, variety, and price satisfaction positively influence customer satisfaction, which in turn increases the customers' purchase intentions. Additionally, menu variety was found to have a significant moderating effect on the relationship between menu reputation and purchase intentions. This implies that restaurants offering diverse and tasty options can achieve high customer satisfaction, which enhances menu reputation and fosters customer loyalty. The study highlights the importance for restaurants to improve menu quality, especially variety, as it not only contributes to customer satisfaction but also positively affects purchase intentions and restaurant reputation. However, the results may be specific to certain areas or establishments, suggesting the need for further research with a broader dataset.