Breakdown of online snack food market in China 2024, by product type

From May 2023 to April 2024, pastry and baked goods accounted for over a third of the total sales of snack food on Alibaba's e-commerce platforms, JD.com, and Douyin in China. Roasted seeds or nuts followed, with an online market share of approximately 32 percent. In comparison, confectionery only took up about 10.5 percent of the market.

自2023年5月至2024年4月，在中国阿里巴巴电子商务平台、京东和抖音上，糕点和烘焙食品的总销售额占比超过三分之一。紧随其后的是烤坚果或坚果，其在线市场份额约为32%。相比之下，糖果仅占据了大约10.5%的市场份额。