SWZD B2B Intelligence Data

Business level intent across 17 million businesses, 188 countries and billions of signals. Intent Scores are calculated from our diverse set of signals featuring research activities and habits, observations of pain points and product life cycles using our innovative behind-the-firewall technology, and their readiness to invest in technology, all broken out into 50 technology segments. It is simple to overlay with your existing datasets, with the functionality to match on the business domain, allowing you to unlock insights about which segments a business is showing a propensity to buy, as well as the brands they are researching, the keywords and sentiment behind the intent. You can understand whether they are looking at a new technology, upgrading existing tech or dealing with technical issues. The SWZD B2B Intelligence database has everything you need to overlay intelligence with your existing Sales & Marketing efforts, allowing you to refine campaign targeting tactics, filter prospect lists, and distinguish businesses that are in the upper, middle or lower phase of the Sales funnel.

Fields Included:
DATE
SEGMENT
SCORE
SCORE_CHANGE
COMPANY_NAME
PRIMARY_DOMAIN
DOMAINS
COUNTRY
INDUSTRIES
EMPLOYEE_RANGE
KEY_FOCUS
KEY_DRIVERS_EXHIBITED
VENDOR_INTERESTS
SIGNALS

Example Use Case:
Determine which businesses on your account list are ready to invest in Cloud Security and whether they are already leaning towards your brand and whether they are upgrading existing tech or investing in new tech.

搜集汇总

背景与挑战

背景概述

该数据集提供全球1700万企业的B2B购买意向情报，涵盖188个国家及50个技术领域，通过研究活动、痛点观察等多维信号计算意向分数，支持与企业现有数据整合以优化营销策略和销售漏斗管理。数据集包含日期、分数、公司信息等关键字段，可用于识别企业的技术投资倾向和品牌偏好。