SWZD B2B Intelligence Data

Business level intent across 17 million businesses, 188 countries and billions of signals. Intent Scores are calculated from our diverse set of signals featuring research activities and habits, observations of pain points and product life cycles using our innovative behind-the-firewall technology, and their readiness to invest in technology, all broken out into 50 technology segments. It is simple to overlay with your existing datasets, with the functionality to match on the business domain, allowing you to unlock insights about which segments a business is showing a propensity to buy, as well as the brands they are researching, the keywords and sentiment behind the intent. You can understand whether they are looking at a new technology, upgrading existing tech or dealing with technical issues. The SWZD B2B Intelligence database has everything you need to overlay intelligence with your existing Sales & Marketing efforts, allowing you to refine campaign targeting tactics, filter prospect lists, and distinguish businesses that are in the upper, middle or lower phase of the Sales funnel.

Fields Included:
DATE
SEGMENT
SCORE
SCORE_CHANGE
COMPANY_NAME
PRIMARY_DOMAIN
DOMAINS
COUNTRY
INDUSTRIES
EMPLOYEE_RANGE
KEY_FOCUS
KEY_DRIVERS_EXHIBITED
VENDOR_INTERESTS
SIGNALS

Example Use Case:
Determine which businesses on your account list are ready to invest in Cloud Security and whether they are already leaning towards your brand and whether they are upgrading existing tech or investing in new tech.

本数据集为覆盖1700万家企业、188个国家，基于数十亿条信号构建的企业级商业意向数据集。意向评分依托我方创新的防火墙内（behind-the-firewall）技术，从涵盖研究活动与习惯、痛点观察、产品生命周期，以及企业技术投资意愿等多维度信号集合中计算得到，且所有数据均划分至50个技术细分领域。该数据集可便捷地与您现有数据集进行叠加融合，支持按企业域名完成匹配，助力您挖掘企业的购买意向细分领域、其正在调研的品牌、相关关键词及意向背后的情感倾向。您可据此判断企业是在调研新技术、升级现有技术，还是正遭遇技术难题。SWZD B2B情报数据库涵盖您所需的全部能力，可将情报与现有销售及营销工作相结合，帮助您优化营销活动定向策略、筛选潜在客户列表，并区分处于销售漏斗上游、中游及下游阶段的企业。

包含以下字段：
DATE（日期）
SEGMENT（细分领域）
SCORE（意向评分）
SCORE_CHANGE（评分变化）
COMPANY_NAME（企业名称）
PRIMARY_DOMAIN（主域名）
DOMAINS（关联域名）
COUNTRY（国家）
INDUSTRIES（所属行业）
EMPLOYEE_RANGE（员工规模区间）
KEY_FOCUS（核心关注点）
KEY_DRIVERS_EXHIBITED（展现出的核心驱动因素）
VENDOR_INTERESTS（意向厂商）
SIGNALS（信号数据源）

示例用例：
判断您的客户列表中哪些企业已准备好投资云安全（Cloud Security），是否已倾向于您的品牌，以及它们是在升级现有技术还是投入新技术。

搜集汇总

背景与挑战

背景概述

该数据集提供全球1700万企业的B2B购买意向情报，涵盖188个国家及50个技术领域，通过研究活动、痛点观察等多维信号计算意向分数，支持与企业现有数据整合以优化营销策略和销售漏斗管理。数据集包含日期、分数、公司信息等关键字段，可用于识别企业的技术投资倾向和品牌偏好。