Unshrouding Effects on Demand for a Costly Add-on: Evidence from Bank Overdrafts in Turkey
收藏NBER2015-02-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w20956
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资源简介：
The pricing and advertising of tied add-ons and overages have come under increasing scrutiny. Working with a large Turkish bank to test SMS direct marketing promotions to 108,000 existing holders of free checking accounts, we find that promoting a large discount on the 60% APR charged for overdrafts
提供机构：
美国国家经济研究局
创建时间：
2015-02-01
