Global consumers avoiding marketing emails from brands 2021
收藏www.statista.com2025-01-15 收录
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https://www.statista.com/statistics/1298818/global-consumers-ways-to-ignore-marketing-emails/
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According to a survey conducted in September 2021 among consumers worldwide, more than four in 10 respondents often unsubscribe from brand emails. Around 35 percent of respondents mark emails for deletion by scanning the sender, while 34 percent of respondents mark emails by scanning subject lines. Only seven percent of the surveyed global consumers provide a fake email address to sign-up with brands in the first place.
根据2021年9月在全球范围内进行的一项调查，超过十分之四的受访者经常取消品牌电子邮件的订阅。约35%的受访者通过扫描发件人信息标记电子邮件为删除，而34%的受访者通过扫描邮件主题行来标记电子邮件。仅有7%的受访全球消费者在最初注册品牌时便提供了虚假的电子邮件地址。
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Statista
