Leading factors considered by Gen Z when making a purchase in the UK 2022

In early 2022, nearly 60 percent of Gen Z consumers in the United Kingdom (UK) indicated that price was a deciding factor when making a purchase, making it the generation's leading consideration when shopping. That being said, a considerable share of zoomers also kept other aspects in mind, such as a brand's sustainability efforts and their social media content.

2022年初，英国Z世代消费者中近60%表示，价格是他们购买决策的关键因素，成为他们在购物时最为关注的考量。尽管如此，众多年轻一代在选购商品时，亦会考虑到品牌在可持续性方面的努力及其在社交媒体上的内容。