Importance rating of various operational aspects related to repair service processes

Contextual information
The survey considers the scenario that repairs are conducted at a repair service centre but not as a repair service at home as, e.g., for washing machines. This allowed to split the sample into four groups, each of it referring to a different portable product to be repaired (bicycle, smartphone, vacuum cleaner and a generic product) in order to examine the generalisability of the results.
The survey is based on items related to repair operations and provides data concerning the importance of the different items. It considers the scenario that repairs are conducted at a repair service centre but not as a repair service at home as, e.g., for washing machines. The operational aspects concern three different stages of the repair process that can be influenced by the repair company: the prepurchase, service encounter, and post-encounter stage. Furthermore, socio-demographic data is included.
Description of the data and file structure
The dataset contains 107 aspects identified for potential improvement of repair operations. The importance of operational aspects was rated by survey participants on a 7-point Likert scale (extremely important to not at all important). Three additional questions for quality control (e.g., 'Please tick 1 = extremely important') tested the attention of the participants. 
File 'Translation_of_items.ods' contains the items in German (original version) and English (translated). File 'Description_of_Data.ods' contains a description of the variables.

We removed all answers with completion time of less than five minutes, as the pre-test showed that this was the minimum time for a focused completion of the survey.
All data rows with wrongly answered control questions were removed.