Key buying factors in online or mobile purchases South Korea 2022

According to a survey conducted by Opensurvey in June 2022 on online shopping in South Korea, around 27 percent of respondents stated that one of the key factors when making online or mobile purchases was the product price compared to other apps or sites. Another factor important for online purchases was the availability of the desired product option.

根据OpenSurvey于2022年6月进行的一项针对韩国在线购物市场的调查，约27%的受访者表示，在在线或移动购物过程中，相较于其他应用程序或网站，产品价格是影响其购买决策的关键因素之一。另一个对在线购物至关重要的因素是所需产品选项的可用性。