Italy: market volume share of private label wine 2017, by retail channel

This statistic depicts the market volume share of private label wine in Italy in 2017, by retail channel. According to source, private label wine had a higher share in discount stores (25.5 percent) than in other retail channels such as supermarkets and hypermarkets (13.7 percent).

本统计数据显示了2017年意大利市场上自有品牌葡萄酒的市场份额，按零售渠道划分。据资料来源，自有品牌葡萄酒在折扣店（占比25.5%）的市场份额高于超市和大型超市等其它零售渠道（占比13.7%）。