Territorial identity and media visibility: the handicraft in the Caderno Quarta Colônia

Abstract: The Quarta Colônia territory, RS, has been working to consolidate a collective identity image. The elaboration and publication of the Caderno Quarta Colônia, aiming to give a media visibility to the actions and potentialities of the territory, is a constituent of the discourse of development in that context. Given the contemporary relevance of the handicraft, propitiated by its symbolic attributes, this article aims to analyze, from a documentary research, how the theme was inserted in the identity projection narratives promoted by the 225 fascicles published in the Caderno Quarta Colônia. The selectivity present in the enunciations of the development discourse in the territory is flagged in this sense