The UK Household File

The UK Household File provides comprehensive and accurate information on properties and key characteristics on the people who live in them.

A powerful resource for modelling and analysis, the UK Household File is built from a wide range of data sources including ONS survey data and other non-personal data making it completely GDPR compliant.

Each household and property variable is provided at individual address level, making the UK Household File ideal for analysts and marketers to apply and improve their own data modelling and targeting.

The UK Household File can be used to personalise customer experiences, enrich your understanding of your customers and create multi-channel campaigns, all whilst remaining GDPR compliant.

Hosted in Snowflake, the UK Household File can be easily accessed and joined to any UK address, either using your own data matching software or The Ark’s JetStream key to key match solution.

Tables Included:
UK Addresses with Property and Household variables

Fields Included:
UDPRN
Address (PAF format)
Social Housing Flag
Property Type
Property Style (Actual and Modelled)
Number of Beds, Bathrooms, Receptions
Number of rooms (Modelled)
Year Built
Tenure
Garage
Parking
Current EPC Rating (Actual and Modelled)
Potential EPC Rating (Actual and Modelled)
Living Rooms (Modelled)
Household Income (Modelled)
No of people in household (Modelled)
Age of people in household (Modelled)
Occupation (Modelled)
Owner / Renter (Modelled)
Household Composition (Modelled)
Marital Status (Modelled)
Household Income (Modelled)