Karelian Media Survey 2000

The survey charted the consumption of and attitudes towards the mass media in Petrozavodsk, Republic of Karelia, Russia. It also queried on which channels people use to obtain information. Firstly, the respondents were asked about their habits of reading newspapers. They were asked how often they read different newspapers and how they obtained them. Opinions on preferred newspaper choices were probed. The respondents also evaluated which newspapers usually contained incorrect information and which ones had correct information. Local (Karelian) and national (Russian) newspapers were treated as separate variable groups. The respondents were asked what kind of topics or sections they preferred reading. Different alternatives included politics, economy, entertainment and letters to the editor. The frequency of listening to radio and watching television was examined. Attitudes towards mass media in general were charted. First, the respondents were asked what they thought the primary purpose of mass media was. They were presented with a set of attitudinal statements about journalists. The respondents were also asked how interested they were in following political news and which information sources they used to follow different kinds of news (political and economic). Opinions on the reliability of the mass media in reporting on these issues were probed. The respondents assessed whether local media were dependent on the authorities of the city and the Republic, and what kind of influence the media had on citizens in general. They were also asked whether the contents of publications should be controlled and whether they were going to vote in the next presidential elections (2000). Those who intended to vote were asked to state their candidate of choice. Background variables included gender, age, level of education, household size, nationality, employment status, industry of employment, income of one member of the household, financial circumstances of the household in general and district of the town.

本调查描绘了俄罗斯卡累利阿共和国佩乔拉茨克市对大众媒体消费习惯及其态度的全貌。调查内容亦涵盖民众获取信息的渠道。首先，受访者被询问其阅读报纸的习惯，包括阅读不同报纸的频率及其获取方式。对受访者偏好的报纸选择进行了深入探究，并评估了哪些报纸通常含有错误信息，哪些则含有正确信息。地方性（卡累利安）与全国性（俄罗斯）报纸被视为独立的变量组。受访者还被询问其偏好阅读的题材或版块，包括政治、经济、娱乐及编者来信等不同选项。对收听广播和观看电视的频率进行了考察，并描绘了受访者对大众媒体的整体态度。首先，受访者被询问其对大众媒体主要目的的看法。他们被呈现一系列关于记者的态度性陈述。受访者还被询问其对追踪政治新闻的兴趣程度以及追踪不同类型新闻（政治和经济）所使用的信息来源。对大众媒体在报道这些问题上的可靠性进行了调查。受访者评估了地方媒体是否依赖于城市及共和国的当局，以及媒体对公众整体产生的影响。他们还被询问是否应控制出版物内容，以及他们是否将在下一届总统选举（2000年）中投票。有意投票者被要求陈述其首选候选人。背景变量包括性别、年龄、教育水平、家庭规模、国籍、就业状态、就业行业、家庭收入成员的收入、家庭总体经济状况及城镇区域。