Over-the-Top (OTT) Market Analysis: Purchase Behavior Of Sports Fans

**Overview**
Applying our proprietary data model, we take our transactional database of over 140 million anonymized individual credit & debit cardholders to track their sports fandom and customer journey across all of their Over-the-Top (OTT) video streaming subscriptions.

Specifically, this listing surfaces data on sports fans in the following communities, across video streaming platforms, and how they switch between platforms month over month.

**Use cases**
- Among sports fans, which streaming providers capture the most switchers per month?
- In terms of competition, who are streaming providers winning or losing against among sports fans?
- Which streaming platform is gaining or losing customers?
- From which of their competitors are customers coming from or going to?
- Do sports fans switch more or less towards specific streaming platforms relative to the General Population?

**Product details**
Communities This Listing Covers:
- General Population
- General Sports Fans

Example Streaming Platforms:
- DIRECTV
- ESPN+
- fuboTV
- Hulu
- Netflix
- Paramount+
- Sling TV
- Showtime
- YouTube

Sample Tables:
- OTT_WIN_PERCENTAGE_BETWEEN_COMPETITORS

Sample Fields:
- Community: Who are we analyzing?
- Month Date: When did they switch between streaming platforms?
- Primary Merchant: Who did they start with, or switch to?
- Secondary Merchant: Who was on the other end of the switching exchange?
- Percent Win Share: What percent of wins does the primary merchant have from the secondary merchant?

For the full data dictionary across all tables, refer to the embedded notebook.