Social media as a marketing communication tool for WPSL rugby clubs

Ethics clearance number: 2020FOBREC805This research examines the motivations behind rugby clubs' use of social media marketing in an effort to fill the gap in existing knowledge regarding amateur rugby. The main method of data collection involved 12 semi-structured interviews. A number of social media sites were used for the purposes of social media marketing, and the primary reasons were determined in six themes. Sport organisations will benefit from the investigation's assistance in improving the effectiveness of marketing communication.