eCommerce Benchmark KPIs: Grocery in Sweden

In 2023, next to an add-to-cart rate of 13.9%, a cart abandonment rate of 67.7%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for Grocery in Sweden also consist of an AOV of US$91.1, a discount rate of 12.4%, and a return rate of 5.4%.

至2023年，瑞典杂货电商基准关键绩效指标（KPIs）包括：购物车添加率13.9%，购物车放弃率67.7%，转化率4.5%，平均订单价值（AOV）91.1美元，折扣率12.4%，退货率5.4%。