eCommerce Benchmark KPIs: Camping & Adventure in Pakistan

In 2023, next to an add-to-cart rate of 6.7%, a cart abandonment rate of 84.5%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Camping & Adventure in Pakistan also consist of an AOV of US$66.9, a discount rate of 13.7%, and a return rate of 3.1%.

于2023年，巴基斯坦户外探险电商领域的关键绩效指标（KPIs）除了一致保持6.7%的加入购物车比率、84.5%的购物车放弃比率和1%的转化比率之外，亦包括平均订单价值（AOV）为66.9美元、折扣率为13.7%以及退货率为3.1%。