CPG Purchase Insights Stream

**Overview**
NCS Purchase-Based insights are the most representative look at purchasing across the CPG ecosystem. NCS purchase insights are representative of how and where Americans shop including grocery, convenience, mass, big box, drug, grocery delivery app, and e-commerce.

All transaction data used is at the product group level which allows NCS to offer fully tailored and customized feeds and solutions to clients. Weekly purchase insights for CPG products with over 4500 product groups, 104 weeks of data, more than 3,000,000 UPCs, for 127 million households. Data is modeled with machine learning and purchase behavior is projected onto every U.S. household.

**Use cases**
Attribution, analytics, audience targeting, campaign optimization, CRM extension, share of wallet, brand penetration, are just few. It’s really up to your imagination!

**Product details**
Fields include:
Product group ID
Household ID
Week ending date
Units purchased
Amount spent on the product for the week

**Additional Insights**
NCS observes billions in retail transactions across a variety of sources including grocery, drug, convenience, big-box, mass market, ecommerce, delivery apps, and receipt capture.

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.