Leading drivers for social commerce Australia 2023

According to a survey conducted in 2023 among Australian social shoppers, around 22 percent of respondents made a purchase after seeing a product on social media or a streaming platform. Around 15 percent of those surveyed also used social media to discover and search for products and services that they couldn't find anywhere else or to see them used by others in real life.

根据2023年在澳大利亚进行的一项针对社交购物者的调查，约22%的受访者表示在社交媒体或流媒体平台上看到产品后进行了购买。在受访者中，约有15%的人也利用社交媒体来发现和搜索他们无法在其他地方找到的产品和服务，或者观看他人实际使用这些产品的场景。