Podcast ad loads in the U.S. Q1 2023-Q1 2024

During the first quarter of 2024, advertising time amounted to an average of 8.36 percent of a podcast episode in the United States. That comprises 6.42 percent claimed by advertisers, while the remaining 1.94 percent was claimed by ads promoting other podcasts. The ad load constituted an increase from the 5.56-percent result recorded in the first quarter of the previous year.

在2024年的第一季度，美国播客节目中的广告时长平均占比达到了8.36%，其中6.42%归广告商所有，余下的1.94%则归属于推广其他播客的广告。相较于上一年度第一季度的5.56%的广告占比，广告负载有所上升。