eCommerce Benchmark KPIs: DIY in Vietnam

In 2023, next to an add-to-cart rate of 7.3%, a cart abandonment rate of 78%, and a conversion rate of 1.6%, the eCommerce Benchmark KPIs for DIY in Vietnam also consist of an AOV of US$136, a discount rate of 10.3%, and a return rate of 4.3%.

于2023年，越南DIY电商领域的关键绩效指标（KPIs）中，除7.3%的加入购物车率、78%的购物车放弃率和1.6%的转化率之外，还包括平均订单价值（AOV）为136美元、折扣率为10.3%以及退货率为4.3%。