E-commerce and loyalty: A perspective from Facebook Marketplace users

The research hypothesis suggests that product quality, shopping experience, and interactivity on Facebook Marketplace positively influence customer loyalty. Data collected from 154 users through the Microsoft Forms questionnaire reveals a significant correlation of 0.730 between these variables, indicating that improvements in product quality and shopping experience are associated with an increase in customer loyalty. These findings suggest that companies should focus on optimizing these aspects to strengthen the relationship with consumers and improve their competitiveness in e-commerce.

研究假设表明，产品品质、购物体验以及 Facebook Marketplace 上的互动性对客户忠诚度具有正向影响。通过对 154 位用户进行的 Microsoft Forms 问卷调查所收集的数据分析显示，这些变量之间存在显著的相关性，相关系数为 0.730，表明产品品质和购物体验的提升与客户忠诚度的增加密切相关。这些发现暗示，企业应致力于优化这些关键领域，以加强消费者关系并提升其在电子商务领域的竞争力。