Smart speaker household penetration Japan 2020-2026

The number of households owning smart speakers in Japan was expected to reach approximately 5.8 million as of 2020. The forecast further projected that the number of households would increase to more than 15 million by 2026.Smart speakers in Japan Smart speakers are a category of smart devices that can be interacted with via voice recognition. They can serve as assistants, music players, or smart home interfaces, among other functions. Leading global vendors include large technology companies such as Google, Amazon, and Apple, as well as their Chinese competitors Baidu, Alibaba, and Xiaomi. Amazon Echo and Google Home became available in Japan in 2017, the same year that LINE launched its AI assistant Clova. Apple’s HomePod followed in 2019. According to survey data, the vast majority of people in Japan are aware of smart speakers, and a considerable proportion is interested in using them.The smart home environment Next to smart speakers, the category of smart devices encompasses products such as smart televisions or smart appliances, which can be used inside the home. Many of these devices possess connectivity features, which allow for remote control and interaction with other devices. The number of households owning internet-connectable televisions is expected to increase steadily in the coming years. Smart appliances, which can include products such as refrigerators, air conditioners, or coffee machines, make up the largest share of the smart home market in Japan.

截至2020年，预计日本拥有智能扬声器的家庭数量将达到约580万。进一步的预测显示，到2026年，该数字将增至1500万户以上。在日本，智能扬声器属于一类可通过语音识别进行交互的智能设备。它们可以担任助手、音乐播放器或智能家居界面等多种角色。主要全球供应商包括诸如谷歌、亚马逊和苹果等大型科技公司，以及其中国竞争对手百度、阿里巴巴和小米。亚马逊Echo和谷歌Home于2017年进入日本市场，同年，LINE推出了其人工智能助手Clova。苹果的HomePod随后于2019年上市。根据调查数据，日本绝大多数民众对智能扬声器有所了解，并且相当一部分人对使用它们表现出浓厚兴趣。智能家居环境方面，除智能扬声器外，智能设备类别还包括如智能电视或智能家居电器等产品，这些产品可在家庭内部使用。许多此类设备具备连接功能，允许远程控制和与其他设备的交互。预计在未来几年内，拥有互联网连接电视的家庭数量将稳步增长。在日本智能家居市场中，智能家电，包括冰箱、空调或咖啡机等产品，占据了最大的市场份额。