MBI Sociodemographic Data for Poland Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Poland at the 5-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Poland

概述

MBI提供的波兰最新社会人口统计数据，适用于基于人口特征做出有根据的决策。数据覆盖全球多个国家，确保跨市场一致性和可比性。数据按邮政编码级别提供，适合多种应用场景。

业务需求

• 市场分析：揭示未开发的市场潜力，精确量化区域销售机会。
• 需求预测：利用人口趋势设定数据驱动的销售和绩效目标。
• 位置规划：评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图：结合社会人口统计数据和客户数据，全面了解客户需求和行为。
• 位置数据丰富：通过详细的人口和家庭属性丰富地理数据集。

数据字典

表名：MBI_MARKETDATA_2024_PL_POSTCODES5_SOCIO

列名及数据类型：

• CTRYCODE (Varchar)
• POSTCODE (Varchar)
• NAME (Varchar)
• P_T (Number)
• P_PRM (Number)
• HH_T (Number)
• HH_SIZE (Number)
• MALE (Number)
• FEMALE (Number)
• AGE_T0014 (Number)
• AGE_M0014 (Number)
• AGE_F0014 (Number)
• AGE_T1529 (Number)
• AGE_M1529 (Number)
• AGE_F1529 (Number)
• AGE_T3044 (Number)
• AGE_M3044 (Number)
• AGE_F3044 (Number)
• AGE_T4559 (Number)
• AGE_M4559 (Number)
• AGE_F4559 (Number)
• AGE_T60PL (Number)
• AGE_M60PL (Number)
• AGE_F60PL (Number)

使用示例

查询波兰邮政区域样本数据

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_PL_POSTCODES5_SOCIO";

更多信息

• 提供商：Michael Bauer International GmbH
• 试用：免费试用
• 刷新频率：每年
• 时间覆盖范围：2024年1月1日至2024年12月31日
• 地理覆盖范围：波兰（按邮政编码）

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

云区域可用性

AWS

• Africa (Cape Town)
• Asia Pacific (Jakarta)
• Asia Pacific (Mumbai)
• Asia Pacific (Osaka)
• 45 More