eCommerce Benchmark KPIs: Grocery in Morocco

In 2023, next to an add-to-cart rate of 13.6%, a cart abandonment rate of 74.9%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs for Grocery in Morocco also consist of an AOV of US$61.6, a discount rate of 9.8%, and a return rate of 4.1%.

于2023年，摩洛哥电子商务的杂货品类关键绩效指标（KPIs）亦呈现出以下特点：购物车添加率高达13.6%，购物车放弃率则为74.9%，转化率为3.4%。此外，平均订单价值（AOV）为61.6美元，折扣率为9.8%，退货率为4.1%。