Rolgedrag en ( beeld-) reklame 1976

Opinions on advertising in general Consumerism / judgement of specific advertisements / identification with persons depicted in specific advertisements / mass media exposure /...本数据集涵盖的调研维度包括：广告总体观感、消费主义（Consumerism）相关判断、特定广告的评价、对特定广告中所呈现人物的认同感、大众媒体（mass media）接触情况等……