Online shopping: wish for personalized product recommendations 2023, by generation

In 2023, the generational cohort that desired personalized product recommendations the most when making online purchases were Gen Z consumers, with 47 percent of respondents expressing this preference. Millennial shoppers closely followed, with 46 percent. Furthermore, four out of ten Gen X consumers also valued online personalized product recommendations, while Baby Boomers exhibited the least enthusiasm, with only 36 percent indicating their wish for them.

在2023年，当在线购物时，对于个性化产品推荐需求最为强烈的群体为Z世代消费者，其中47%的受访者表达了这一偏好。紧随其后的是千禧一代购物者，占比达到46%。此外，四分之一的X世代消费者也高度重视在线个性化产品推荐，而婴儿潮一代对此的热情最低，仅有36%的受访者表示有此愿望。