Consumer Survey (January 1965)

Omnibus survey from the area of market research and political attitudes
of the population of Berlin.

Topics: Assessment of income development as well as price development;
having a bank account; savings habits and savings goals; judgement on
advertising posters presented; perception of radio commercials and
television commercials; product image, determined according to the
shopping list procedure; purchase of frozen food; degree of familiarity
of brands of coffee, shaving equipment and electric household
appliances; comparative judgement on bottled beer, canned beer and keg
beer; personal opinion leadership in the consumer area; preferred store
closing times; vacation destinations and vacation plans; air travel
from Berlin; mail contact with relatives; judgement on the situation of
Berlin; attitude to the opposition; political knowledge; attitude to
the EEC, prosecution of NS crimes and Willy Brandt as federal
chancellor; party preference; possession of drivers license and annual
distance driven; conduct in traffic; reading newspapers;
self-classification; favorite color.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
employment; household income; size of household; composition of
household; number of adults in household; city size.

Interviewer rating: assessment of economic situation; social class of
respondent; interest of respondent in survey topic; weekday of
interview.