Enhance

**Overview**
Enhance offers businesses the most accurate, in-depth, and insightful view of existing customers, backed by the most comprehensive consumer population database in the UK. With unrivalled insights, enrich your existing customer data with relevant information, helping you understand who your customers are and how to connect with them.

The better you understand your customers, the better you can communicate with them. Better communication means improved response rates and customer retention, whilst also creating a better perception of your company. In heavily saturated markets, opinion is one of the few drivers of choice - help customers choose you and save money while you’re at it. More targeted campaigns reduce wasted spend across all marketing endeavours.

**What is it?**
We receive data from multiple contributors and sources to create the Enhance dataset, which contains over 90m records with over 350 potential variables across three matching levels: Individual (Enhance Core), Household (Enhance Property), and Postcode (Enhance Geo). These variables can be used to profile, model, and “Enhance” your current customer base.

**Use cases**
- Enriching current customer datasets (Fill in the gaps in your CRM)
- Obtaining customer insights (Find out what makes your customers special, and how you can best communicate with them)
- Profiling & Predictive modelling (Work out which customers are most likely to buy another product/churn/upsell, allowing you to plan your efforts accordingly)
- Identify which households within your customer base are the best kind of customers, using that to identify new, promising prospects
- Trigger communications based on home moves

**Addational Insights**
Enhance can be utilised alongside our Suppression services to ensure that your data is not only capable of providing the highest level of insights, it also as clean & accurate as possible. Business decisions made from poor data end up being poor decisions.

To ensure that we can provide as much information as possible, Enhance can be combined with SmartLink to identify every permutation of an individual, reducing the gaps in your data and providing a holistic picture.