TikTok: distribution of global audiences 2024, by gender

As of July 2024, approximately 45.2 percent of TikTok global users were women. By comparison, male users on the popular social video platform were 54.8 percent of the total. TikTok generated 232 million downloads from global users during the last quarter of 2023.TikTok’s popularityTikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over 1.2 billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending 32 percent of their online time engaging with TikTok as of February 2023.TikTok’s global revenueTikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated 681 million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to 18.5 billion.

截至2024年7月，全球TikTok用户中女性占比约为45.2%。相较之下，男性用户占该热门社交视频平台的总用户数的54.8%。在2023年最后一个季度，TikTok吸引了全球用户的下载量达到2.32亿次。TikTok的全球影响力TikTok的全球影响力持续增强，截至2023年底，沙特阿拉伯、阿拉伯联合酋长国和马来西亚等国的用户覆盖率几乎超过100%。2023年10月，该社交视频平台拥有超过12亿活跃的月度用户，其中美国用户构成了全球最大的观众群体。截至2023年2月，美国用户在该平台上尤为活跃，花费了其在线时间的32%在参与TikTok。TikTok的全球营收TikTok在过去几年中迅速增加了其营收。2023年第三季度，TikTok从全球用户那里产生了6.81亿美元的营收。预计到2024年，该社交视频平台的全球广告营收将接近185亿美元。