Preferred change in volume of marketing messages among consumers in the U.S. 2024

During a survey among adults in the United States in January 2024, half of respondents said they would like to receive fewer marketing messages that year. Slightly more than one-third (or 34 percent) reported wanting more, whereas 16 percent preferred receiving the same volume. According to the same study, over half of U.S. consumers were overwhelmed with marketing messages as of early 2024.

在2024年1月对美国成年人进行的一项调查中，受访者中有一半表示希望当年收到的营销信息减少。略超过三分之一的受访者（即34%）表示希望增加，而16%的人则偏好维持相同的数量。根据同一项研究，截至2024年初，超过一半的美国消费者感到营销信息过多而感到压力重重。