The Changing Landscape of U.S. Strawberry and Blueberry Markets: Production, Trade, and Challenges from 2000 to 2020

Fruits are vital to consumer diets and an important part of the U.S. agricultural industry. Two berries (strawberries and blueberries) are among the most economically important fruits. With more than $2 billion in annual farm gate sales and accounting for a 13-percent share of the total production value of fruit, strawberries rank third for all fruit produced in the United States in 2020. Blueberries account for 5 percent of the total fruit production value. This report examined changes in domestic production, consumption, prices, and trade for strawberries and blueberries over two decades. This study helps explain how the major berry markets evolved in a short time and examines opportunities and challenges these markets face.