极光标签

   极光标签是一款数据产品，分为9个一级分类，36个二级分类，从人口属性、社会属性、价值属性、消费属性、意愿属性、设备属性、地理位置、行为习惯、兴趣偏好、行业标签等角度提取总计1700多个标签。通过多角度、多维度衡量构建用户画像，对用户进行深入分析和描述，更好的了解用户及用户群体的的特点，帮助开发者更准确的把握用户需求，定位目标群体，提高用户满意度和忠诚度，从而实现精准营销和个性化服务。Aurora Tag is a data product that comprises 9 first-level categories and 36 second-level categories. It extracts over 1,700 tags from perspectives including demographic attributes, social attributes, value attributes, consumption attributes, intention attributes, device attributes, geographic location, behavioral habits, interest preferences, and industry tags. By constructing user profiles through multi-angle and multi-dimensional measurements, it conducts in-depth analysis and description of users, enabling a better understanding of the characteristics of individual users and user groups. This helps developers accurately grasp user demands, target specific customer groups, improve user satisfaction and loyalty, thereby realizing precise marketing and personalized services.

搜集汇总

背景与挑战

背景概述

极光标签数据集是一个多维度用户画像标签库，包含1700多个标签，覆盖人口属性、社会属性等10个维度，通过API接口提供，主要用于精准营销和用户行为分析。