Economic Redistribution Preferences in the Food Supply Chain

This dataset originates from a cross-national survey on public perceptions of income distribution in the food supply chain, conducted in Germany (n = 1,495) and the United States (n = 1,190) in February 2025. The study investigates how citizens evaluate the fairness of transactions between supply chain actors, their preferences for redistributing value among these actors, and their willingness to support and pay for interventions aimed at improving farmers' positions. Respondents assessed four stylized transactions covering the full supply chain (from input providers to consumers), and completed scenario-based measures of fairness, power, and valuation principles (e.g., labor vs. market-based pricing). The survey also captured support for public regulation (price floors) and private initiatives (labeling schemes), alongside attitudinal variables such as views on markets, middlemen, and agricultural policy. The dataset enables analysis of economic fairness perceptions, food system governance preferences, and behavioral responses to redistributive scenarios. It supports research in behavioral economics, agricultural and food policy, economic sociology, and political economy. This dataset originates from a cross-national survey on public perceptions of income distribution in the food supply chain, conducted in Germany (n = 1,495) and the United States (n = 1,190) in February 2025. The study investigates how citizens evaluate the fairness of transactions between supply chain actors, their preferences for redistributing value among these actors, and their willingness to support and pay for interventions aimed at improving farmers' positions. Respondents assessed four stylized transactions covering the full supply chain (from input providers to consumers), and completed scenario-based measures of fairness, power, and valuation principles (e.g., labor vs. market-based pricing). The survey also captured support for public regulation (price floors) and private initiatives (labeling schemes), alongside attitudinal variables such as views on markets, middlemen, and agricultural policy. The dataset enables analysis of economic fairness perceptions, food system governance preferences, and behavioral responses to redistributive scenarios. It supports research in behavioral economics, agricultural and food policy, economic sociology, and political economy.