Data related to Exploring Destination Branding and Stakeholder Collaboration in the Context of Long-distance Trails

Dataset for Fife Coastal Path project. This study is a mixed-method approach exploring the role of stakeholders in the branding and management of long-distance trails and the perceptions of the brand from a consumer perspective. The lasting impact of this project is to aid the Fife Coastal Path in understanding the complexities of branding and managing to contribute to sustainable growth for the region.

Qualitative data in the form of interview transcripts is pseudo-anonymised here. However, some of the discussion and detail provided may identify participants as individuals. Therefore to ensure compliance with GDPR legislation, the data visibility is restricted.