Grindr brand profile in the United States 2023

How high is the brand awareness of Grindr in the U.S.?When it comes to online dating users, brand awareness of Grindr is at 60 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Grindr in the U.S.?In total, 15 percent of U.S. dating service users say they like Grindr.What is the usage share of Grindr in the U.S.?All in all, 14 percent of dating service users in the U.S. use Grindr.How loyal are the users of Grindr?Around 9 percent of dating service users in the U.S. say they are likely to use Grindr again. Set in relation to the 14 percent usage share of the brand, this means that 64 percent of their users show loyalty to the brand.What's the buzz around Grindr in the U.S.?In November 2023, about 11 percent of U.S. dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months.

何为 Grindr 在美国市场上的品牌知名度？针对在线约会用户群体，Grindr 的品牌知名度在美国高达 60%。该调查采用辅助品牌识别的概念进行，向受访者展示了品牌的标志以及书写的品牌名称。Grindr 在美国之普及程度如何？总计有 15% 的美国约会服务用户表示他们喜爱 Grindr。Grindr 在美国的使用份额是多少？总体而言，14% 的美国约会服务用户使用 Grindr。Grindr 用户的忠诚度如何？大约有 9% 的美国约会服务用户表示他们倾向于再次使用 Grindr。相较于品牌的 14% 使用份额，这意味着 64% 的用户表现出了对品牌的忠诚度。围绕 Grindr 在美国的舆论有何特点？截至 2023 年 11 月，大约有 11% 的美国约会服务用户在过去三个月内通过媒体、社交媒体或广告了解到 Grindr。