Parents’ Sharenting Behaviours: A Systematic Review of Motivations, Attitudes, Perceptions, and Impression Management Perspectives

Sharenting involves parents sharing photos, videos, or other information about their children on their social media profiles via online platforms. Research indicated the rising prevalence of parental sharenting behaviour among various countries. The main aim of this article was to explore the role of motivations, perceptions, attitudes, and impression management on parental sharenting behaviours. A systematic review examined empirical studies published from 2019 to 2024 regarding parental motivations, attitudes, perceptions, and impression management associated with sharenting. Relevant studies were identified via Scopus and manual reference searches, with data extraction concentrating on study characteristics, demographics, objectives, design, and principal findings.