Leading online marketplaces in Europe 2023, by monthly visits

As of April 2023, Amazon appeared as the most popular online marketplace in Europe, registering approximately 1.3 billion monthly visits. eBay ranked second, with more than 474 million visits, followed in third place by Allegro, which attracted close to 199 million visits.Second-hand digital marketplaces are growing in popularity in EuropeOnline marketplaces are thriving in Europe, with Amazon dominating most rankings. However, as the demand for pre-loved products has grown among European consumers, other players have seen great success in this online segment. EBay and Vinted are the most prominent recommerce sites in the region, the former being a general merchandise marketplace with a range of product categories, and the latter being specialized in second-hand fashion and accessories. Lower prices and sustainability are high on the list of reasons why Europeans are interested in buying used items online, according to consumers in Germany, Italy, France, and the United Kingdom (UK). Furthermore, the highest share of second-hand online shoppers and sellers can be found in Norway and the Netherlands. Spotlight: VintedThe founders of Vinted established the company in Lithuania in 2008 with the goal of providing a platform for selling clothes from their wardrobe. It quickly became a popular second-hand fashion and accessories platform across Europe, generating over 596 million euros in revenue in 2023. In the same year, the company’s app ranked as the sixth most downloaded fashion and beauty app worldwide, competing with widely known names such as SHEIN and Nike. In Europe, users downloaded the Vinted app the most in the United Kingdom (UK), Italy, Poland, and France.

截至2023年4月，亚马逊已成为欧洲最受欢迎的在线市场，月访问量约为13亿次。eBay位列第二，访问量超过4.74亿次，其后为Allegro，吸引了近1.99亿次的访问。二手数字市场在欧洲日益受到青睐。在线市场在欧洲蓬勃发展，亚马逊在多数排名中占据主导地位。然而，随着欧洲消费者对二手产品的需求不断增长，其他玩家在这一在线领域也取得了巨大成功。eBay和Vinted是该地区最突出的再销售网站，前者是一个拥有多种产品类别的综合性商品市场，而后者则专注于二手时尚和配饰。根据德国、意大利、法国和英国的消费者调查，价格低廉和可持续性是欧洲消费者对在线购买二手物品感兴趣的诸多原因中的重中之重。此外，挪威和荷兰是二手在线购物者和卖家比例最高的国家。聚焦：Vinted。Vinted的创始人于2008年在立陶宛创立了该公司，旨在提供一个销售衣柜中服装的平台。它迅速成为欧洲最受欢迎的二手时尚和配饰平台，2023年创造了超过5.96亿欧元的收入。同年，该公司的应用程序在全球范围内被评为第六大最受欢迎的时尚与美容应用程序，与知名品牌如SHEIN和Nike竞争。在欧洲，英国、意大利、波兰和法国的用户下载Vinted应用程序的次数最多。